From the trading floor
to the dirt roads.
Our founder Matt spent years working in finance in Manhattan and London. Good job. Good money. The kind of work where you check your phone before your feet hit the floor in the morning.
Then he moved to Portugal. Not for a company or a plan. Just to see what happened when he stopped running at that speed. What happened was dirt roads along the coast, villages where everyone knows each other, and a 1995 Land Rover Defender that he bought from a retired fire brigade deep in the Italian Alps affectionately known simply as The Rover.
He arranged for transportation back to the Shore. When it arrived, people lost their minds over it. So he went back and found another one. Then another. Duke's Heritage is what grew out of that.